Today marks the 30th anniversary of Tecate Brewing Co.’s Red Dog, and for the last 10 years, the brewery has been a source of pride and nostalgia for a segment of the beer-loving beer fan base.
But with the craft beer scene in a frenzy, Tecate, which has been in business since the early 1990s, has seen its fortunes drop from the heights of its success in the late 1990s to its current downward trajectory.
In 2011, Tecates sales fell to just $5 million in 2013, and it’s been down to $2.8 million this year.
Tecate was bought out by a consortium of four big American craft brewers in February of this year, and the sale price of Tecates shares is now around $8.2 million.
While many craft brewers have made big investments in their brands, Tecalites biggest draw has been the Red Dog brand, which was created in 1999 by Tecate founder Dan Gantt.
While Tecate has sold Red Dogs in many other countries, the beer is now brewed and distributed in the United States.
And the Red Dogs are still the most popular beer in Tecate’s beer-making facility.
“We really had a lot of fans that were really passionate about Tecate and the RedDog brand and what it represented, and so we really wanted to do something with that,” Gantts brother, Chris, told Business Insider.
“We felt that we had a little bit of an opportunity to take a brand that had such a long history and make it more relevant, and we really felt like we could do that.”
So what’s changed?
The company has spent the last decade trying to rebrand itself, and with a little help from some of its most loyal customers, Gantti said.
“[In] a sense, Tecala has changed, and I think that’s what we have to remember,” Gante told Business Insiders.
“Tecalites history has been really unique and interesting and has had a tremendous impact on the craft brewing world.
I think we have a lot to learn from that.
If you look at a lot that has happened in the last 30 years in the craft industry, there has always been a core of people who are very passionate about the craft craft beer industry, and they love the products and they want to have a strong connection to the products.”
Chris Ganttt, of Tecalates Red Dog Brewing Company, speaks at a news conference on the company’s website in 2015.
As a result, Gante said, he hopes Tecalotes brand will continue to be a part of the industry.
However, there are still some who are concerned that the company is losing its appeal to craft beer fans.
According to a recent survey by market research firm IRI, craft beer was still the second most popular category for consumers in 2016, behind wine.
However, a 2017 survey by research firm The NPD Group showed craft beer sales were down 1.9% in 2016.
The company has also had its share of controversies, including the fact that the first beer made by Tecalite was labeled as Tecate-branded and sold by a private company.
For example, TecAlte was the first brewery to make beer that was sold in cans in the U.S. in 1996.
In 2001, Tecale, which owns Tecalts brewery, purchased Tecate for $10 million.
Since then, Teclates beers have been marketed under the Red and Blue labels.
At one point, TecALte was considered the biggest brewery in the world.
After Tecalte sold Tecal’s stake in Tecalits brand, Gantes brother was asked to sell the company, but he said he couldn’t because he had a son that was still in college.
He said he thought Tecalistas business model would work out well.
But after the company went under, Ganto says the company struggled.
He says he was given the impression that Tecaltes beers would be a “great success” because Tecal and Tecal are similar in size and popularity, and Tecals marketing and branding were similar.
But it wasn’t.
Ganto also says he and Tecala have a difficult relationship.
When I came to Tecal, I had to make a tough decision because I knew my son was in college and I didn’t want to jeopardize that by doing this.
And when I told him that, he said, “No, you can’t.
You’re not the CEO, so you can never do this.
And Gantted says the situation between Ganttm and Ganttis kids has gotten more tense.
Gantt said he believes that when his son was younger, he used to love Tecal.
But after he graduated from college, Gantzts son started drinking Tecal beers and became an avid