In the UK, there are more than 100,000 people who have already bought beer steens.
And in the US, there have been reports of people who purchased beer steiners in New York, California and Texas.
But for the first time in US history, a brewery has turned to social media to celebrate the holiday.
Miller Brewing has announced it is giving out steins of its beers at its tasting rooms in Chicago and Washington DC.
The first 50,000 of the steins will be sold for $15 each, which is a steal for those of us who can’t afford a bottle of Miller.
Miller Brewing founder Mike Ruppert says the social media campaign is a way to get people talking about their beer.
“I think it’s really important that we talk about what Miller is doing, that we celebrate what they are doing, and hopefully the rest of the world will follow suit,” he told ABC News.
More from ABC News:Miller Brewing – The greatest beer?
Miller Brewing’s Chief Operating Officer says it’s a great way to bring people together.
This year, Miller Brewing in Milwaukee will celebrate the 70th anniversary of its founding with a commemorative beer steiner.
It will be made by the brewery’s Chicago facility.
Miller says the beer steinner giveaway will also be made available for people who order the Miller Lite at the tasting rooms.
It is a big day for the company and its employees.
“We’ve had to deal with a lot of negative press in recent months,” RuppERT told ABCNews.com.
We’ve got to take a step back and say, this is an opportunity that we’ve been dreaming about for a very long time.
“We’re going to celebrate this year in an effort to do something really, really positive for our company and our employees.”
Miller will also have a special celebration at its Chicago taproom on Friday, December 12.
While it will be a celebration of the brand, RuppERpert says it is also about the people who make it.
“If you know what Miller means, you will be thrilled that we’re celebrating this anniversary with them,” he said.